I am amazed at people who appear to be shocked by the fact that Disney increased ticket prices. I don't understand this. Every year, if not twice a year, Disney raises their ticket prices. Yes, the increases are more than the cost of inflation increases, but come on- this doesn't shock you does it? If you really expect Disney to keep the cost of tickets the same every year, then I want to live in whatever Fantasyland you live in.
Disney is a business. The purpose of a business is to make money. Yes Disney also talks about dreams and memories and magic, but they do this to encourage you to visit and spend your money. The marketing team at Disney is one of the best in the world. They come up with taglines and jingles and promotions that make you want to visit The Happiest Place on Earth over and over and over. And let's be honest, people are going to keep doing that no matter how much Disney charges for a ticket.
Disney is also trying to keep up with places like Universal, and also their own overseas parks. This requires money. And I know, Disney probably has plenty of money to accomplish all of this without raising ticket prices, but they have to answer to stock holders who want to see a profit being turned and increased year after year.
Does this mean I like that Disney raises ticket prices? Not at all... But it isn't going to change the fact that I have an Annual Pass, and will be renewing my AP in August when it expires. I won't be renewing as a Premium Annual Pass, but that's due more to the fact that they have cut back the benefits with that pass. I also hate the fact that they charge as much for a child AP as they do an adult AP, but again, it's not going to stop me from going.
For the first time, Disney separated out the cost of a ticket to Magic Kingdom, making it more expensive than a day at the other three parks. I think this stinks, but it makes sense. They have been pushing experiencing New Fantasyland and Storybook Circus- every ad or commercial makes sure to mention these new areas. But I think it's simpler than that- my thought is when most people go to WDW for a single day, they will head to the Magic Kingdom. It's what people think of when they think of Disney World- I mean, how many times have you heard someone refer to the Magic Kingdom as Disney World? It's like fingernails on a chalkboard for me, but that's a huge perception out there.
|My Precious (aka my Annual Pass)|